Helping Thrive Doula Services Expand Beyond Columbus with Strategic Digital Growth
Some projects hit close to home, in the best way. Thrive Doula Services isn’t just another client. Erin was my doula, and I’ve personally experienced the peace, confidence, and care she brings to her clients. Her support was invaluable during one of the most important seasons of my life, and I know firsthand how much her presence, knowledge, and guidance are needed by families everywhere.
That’s why I’m so excited to be helping Erin take Thrive Doula Services to the next level.
We’re currently in the process of building out a full-scale digital expansion, designed to help Thrive reach and support families beyond the Columbus area. The goal? To extend her impact online by creating educational video content and building a strong digital presence that empowers families, wherever they are.
Phase 1: Strategy Development & Planning (In Progress)
We’re laying the groundwork with intentional strategy and clarity, including:
Market and audience research to define who we’re reaching and how
Brand positioning and messaging that reflects Erin’s heart and mission
A content strategy that incorporates video, email marketing, and social platforms
A roadmap for updating the website to better serve online clients
What’s Coming Next:
Once the foundation is set, we’ll dive into:
A complete website overhaul with refreshed copy, visuals, and functionality
A new library of educational video content to serve families in every stage
Photo and design assets to bring her brand to life
Email marketing setup and initial campaign strategy
Social media rollout to boost visibility and community
The final phase will focus on long-term growth through:
Community building and engagement strategies
SEO and analytics implementation
Ongoing content and email campaigns
Paid ad strategy and performance tracking
Thrive Doula Services is about so much more than birth work, it’s about walking alongside families with wisdom, care, and empowerment. I’ve lived that story, and I couldn’t be more honored to help bring her work to more people through digital storytelling and strategy.
If you’re a service-based business with a mission that matters, I’d love to help you grow online, too. These are the stories I love to tell, the ones that start with heart and lead to impact.