Rightside Financial

Website Design | Logo Design | Brand Identity | SEO Optimization | Copywriting | Photo Content | Ongoing Marketing Support

Rightside Financial is a relationship-driven wealth management firm built for wealth-builders, retirement-seekers, and families who want a trusted financial partner in their corner. Founded by Bart Butler, CPA, CFP®, the firm grew out of a lifelong commitment to discipline, stewardship, and care that started with a weekly allowance and a simple mason jar. With over 25 years of experience, Bart created Rightside to offer the steady, trustworthy guidance he saw too many friends and family members struggle to find during life’s big transitions. The brand was designed to feel clear, trustworthy and deeply personal, bringing every part of a client’s financial story together into one confident plan.

The brand’s voice and identity reflect a grounded, approachable, and trustworthy aesthetic that aligns with its promise of “smart money, steady guidance.” Rightside Financial positions itself as more than an advisory firm. It is a partner that walks alongside clients like family, helping them steward their story, build their legacy, and move forward with clarity, confidence, and peace of mind.